Experience
2022 - Present
Marketing Manager
@ ComplyLog, a Euronext company – responsible for developing a comprehensive marketing & lead generation strategy in line with business strategy and sales goals across all geographies. As an integral part of the Euronext Corporate Services central marketing team, coordinating with various stakeholders to align on the strategy and campaigns with a view to generating maximum visibility and leads.
2019 - 2022
Marketing Consultant
Provided 360 marketing consulting services for startups within the enterprise tech/software industry. Services included branding/re-branding, design, content, web development, assisting in go-to-market strategy, and event coordination and execution. Assignments ranged between 6 months – 3 years.
A-reco
A B2B/B2C service company. Consulting and executing in design, content and, web. Using my creative skills.
FRENDS/HiQ
A B2B eiPaaS company. Involved and supported in GTM strategy for the Nordics to increase customer retention and lead generation by using a marketing mix, targeting SMEs with digitalization needs. Providing a mix of my strategic and creative skills.
Future Ordering
A B2B SaaS company. Involved and supported in GTM strategy for the Nordics and the US to attract new customers to meet business goals by using a marketing mix. Providing a mix of my strategic and creative skills.
SinoNordic
A B2B tech consulting and investment company helping Swedish tech companies enter the Chinese market. Providing my market knowledge and communication skills, as well as my creative skills.
2018 - 2020
Marketing Specialist
@ Nordic Apiary – Developed branding, positioning, and communication strategies for EU, UAE, and APAC markets and target personas. Implemented strategies across markets.
2016 - 2019
Marketing Coordinator
@ Starcounter – Oversaw the overall marketing projects and produced, as well as collaborated with agencies to produce, various contents, including videos, blog, social media, web content, press releases, articles, and thought leadership pieces. Successfully planned and executed events both nationally and internationally. Collaborated and aligned with colleagues and stakeholders across functions. Assisted CEO in the go-to-market strategy, investor relations, and capital raising.
2014 - 2015
Marketing and Operations MNGR
@ Grow HR – Created all content and marketing materials, including website, social media, sales-enabling materials, and print materials. Successfully developed and launched the company website and social media channels. Additionally, improved and streamlined operational systems, processes, and policies. Managed a team of up to 10 subordinates, including the hiring process.
2013 - 2015
Board of Directors
@ Swedish Chamber of Commerce in China, Young Professionals – Managed social media content and external communication. Served as spokesperson for Chinese and Swedish media. Jointly organized various business, social, and cultural events.
2013 - 2014
Marketing Manager
@ Yabroad – Developed marketing and communication strategy, including digital and offline campaigns and activities. Created successful viral campaigns on WeChat. Managed a team of 10 subordinates and ensured that objectives were met. Additional responsibilities included capital raising and investor relations.
EDUCATION
2013
Stockholm University
B.A in Media and Communications
Thesis/degree project: Marketing and PR in Social Media
2012
Stockholm University
Chinese – Mandarin, HSK3
2009
Columbia University
English Language Program
SKILLS
ABOUT ME
As a business person by day and tech nerd by night, I’ve found my true calling in helping tech start-ups and scale-ups find their unique voice to break through the buzz. My objective is to make complex ideas understandable and to support the company’s growth by proactively working with branding, growth hacking, and marketing strategies.