Experience

2022 - Present

Marketing Manager

@ ComplyLog, a Euronext company – responsible for developing a comprehensive marketing & lead generation strategy in line with business strategy and sales goals across all geographies. As an integral part of the Euronext Corporate Services central marketing team, coordinating with various stakeholders to align on the strategy and campaigns with a view to generating maximum visibility and leads.

2019 - 2022

Marketing Consultant

Provided consulting services on B2B marketing projects for various companies, including design, branding/re-branding, content creation, web development, and event coordination and execution. Worked with the following companies:

A-reco
A B2B/B2C service company. Consulting and executing in design, content and, web. Using my creative skills.

FRENDS/HiQ
A B2B eiPaaS company. Involved and supported in GTM strategy for the Nordics to increase customer retention and lead generation by using a marketing mix, targeting SMEs with digitalization needs. Providing a mix of my strategic and creative skills.

Future Ordering
A B2B SaaS company. Involved and supported in GTM strategy for the Nordics and the US to attract new customers to meet business goals by using a marketing mix. Providing a mix of my strategic and creative skills.

SinoNordic
A B2B tech consulting and investment company helping Swedish tech companies enter the Chinese market. Providing my market knowledge and communication skills, as well as my creative skills.

2018 - 2020

Marketing Specialist

@ Nordic Apiary – Developed branding, positioning, and communication strategies for EU, UAE, and APAC markets and target personas. Implemented strategies across markets. 

2016 - 2018

Marketing Communication

@ Starcounter – Oversaw overall marketing efforts and collaborated with agencies to produce various content types including videos, blog posts, social media posts, web content, press releases, articles, and thought leadership pieces. Successfully planned and executed events both nationally and internationally. Communicated and aligned with colleagues and stakeholders across functions. Assisted CEO in go-to-market strategy, investor relations, and capital raising efforts.

2014 - 2015

Marketing and Operations MNGR

@ Grow HR – Developed and implemented marketing, branding, and communication strategy. Managed creation and coordination of all marketing materials and activities, including website, social media, and print materials. Successfully developed and launched company website. Additionally, improved and streamlined operational systems, processes, and policies. Managed a team of up to 10 subordinates, including the hiring process.

2013 - 2014

Product Marketing Manager

@ Yabroad – Developed marketing and communication strategy, including digital and offline campaigns and activities. Created successful viral campaigns on WeChat. Managed a team of 10 subordinates and ensured that objectives were met. Additional responsibilities included capital raising and investor relations.

2013 - 2015

Board of Directors

@ Swedish Chamber of Commerce in China, Young Professionals – Managed branding and external communication efforts. Served as spokesperson for Chinese and Swedish media. Jointly organized various business, social, and cultural events.

EDUCATION

2013

Stockholm University

B.A in Media and Communications
Thesis/degree project: Marketing and PR in Social Media

2012

Stockholm University

Chinese –  Mandarin, HSK3

2009

Columbia University

English Language Program

SKILLS

Marketing Strategy 90%
Operations Management 50%
Growth Strategy 80%
Adobe Creative Cloud 85%
WordPress 90%

ABOUT ME

As a business person by day and tech nerd by night, I’ve found my true calling in helping tech start-ups and scale-ups find their unique voice to break through the buzz. My objective is to make complex ideas understandable and to support the company’s growth by proactively working with branding, growth hacking, and marketing strategies.

CONTACT

References

Kristoffer Lundegren

Former manager @ Starcounter

Fredrik Karlsson

Former subordinate @ Grow HR

Haibo Wang

Former colleague @ Yabroad